INTERVIEW - SHAILESH SANGANI

IIJS 2021 has surprised the trade for many reasons: the highest number of exhibitors ever in the history of the show; forty percent larger show space and shifting base to Bengaluru after a three-decade plus unbeaten stint in Mumbai. Shailesh Sangani, convener, national exhibitions, GJEPC, speaks to Soma Bhatta about the key highlights, trade expectations and why retailers should brave the odds to visit the upcoming show.

- Soma Bhatta

Soma Bhatta (SB): IIJS is regarded as the Mecca for trade buyers. What are the biggest points of attraction in IIJS 2021?

Shailesh Sangani (SS): The biggest attraction of IIJS 2021 is its larger scale in physical format; we are having 450 new exhibitors. Consequently, every section including gold, diamond and couture has increased in terms of exposure. Buyers have long valued the enormous range of options available at such shows and the opportunity to spot new trends. It is impossible to do the same digitally. Retailers will miss out a lot if they miss IIJS 2021.

SB: How has GJEPC planned the layout of the booths in order to enhance the experience of visitors?

SS: Since IIJS is starting with new vigor at a new location, we have categorized the exhibits better. Previously, there were discrepancies in terms of adjacencies; it wasn’t uncommon to see a studded gold manufacturer next to a diamond jewellery manufacturer. It stemmed from concerns of space availability and the need to retain ones existing location at the show.

SB: How will GJEPC ensure a smooth, safe experience for visitors across the country in light of Covid?