Liva's ‘Feel' & ‘Flow' Attract Most Women

Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness.

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For the first time ever an ingredient brand deputed Fashion Advisors in large format stores namely Pantaloons, Shoppers Stop, Central and Reliance Trends with the objective of making women customers try garments made of Liva fabric.

Spread across 24 cities and over 180 outlets for a duration 45 days, these Fashion Advisors met and engaged with over 3 lakh women consumers. Approximately 1.55 lakh of them tried and loved the fabric for its fluidity and comfort.