From Being Functional To Fashionable

Kitchens have moved from away from being space reserved only for cooking. Nowadays, modular kitchens are so designed as to host an array of technologies as well as function as an integral part of the home. This has obviously led to growth in the kitchenware segment

- Khusnuma Parween

Kitchens are no more dingy corners that are a woman’s abode – today they have become places to socialize and to celebrate; hence open kitchens with island units are serving this purpose. With exposure to global lifestyles and cultures, our own lives are changing. This changes the way the new-age customer looks at kitchens – from open kitchen with built-in appliances to a lounge where one can socialize. Given this fact, the kitchenware market in India is on an upward spiral, currently estimated to be in the range of Rs 5,000 crore with an estimated growth of around 15%.

An average Indian customer spends anywhere close to Rs 3 - 5 lakhs on kitchenware with the premium range buying kitchenware up to Rs 25 lakhs.

Modular Kitchens in Demand