The Indian Snacks Segment is Poised for Growth & Glory

FORCED TO STAY INDOORS AND OBSERVE STRINGENT SOCIAL DISTANCING NORMS, WORKING FROM HOME HAS BECOME THE NEW NORMAL AND AS WORK FROM HOME DEMANDS MORE PRODUCTIVITY AND TURNAROUNDS, THERE IS NOTHING LIKE A SNACK TO RELIEVE PEOPLE FROM THE IMMEDIATE PRESSURE OF WORK WHILE OFFERING MENTAL STIMULUS FOR FURTHER PRODUCTIVITY. THIS HAS LED TO A DEMAND SPUR IN THE MARKET…

- Amrinder Singh

Among many lifestyle changes the Coronavirusinduced lockdown has brought about, one major one is our snacking and indeed our food habits to a great extent. As we stay confined in our homes, anxious and anticipating what’s next, ready-to-eat savouries have become our instant companions, offering satisfaction as well as a sense of contentment.

So, at a time when most sectors in the economy are adversely hit, how does this lifestyle change impact the snacks market in the country?

Comfort Food

Forced to observe stringent social distancing norms and avoid unnecessary outdoor activity, staying and even working from home is the new normal. As work from home possibly demands more productivity and turnarounds, there is nothing like a biscuit or a cracker that relieves us from the immediate pressure of work while offering mental stimulus for further productivity. Additionally, the relative isolation and Coronavirus-related anxiety is a hidden trigger for craving such snacks which eventually work as a morale-booster.

Online Ordering & Home Delivery

Globally, Google search for food delivery services surged by 300 percent during the Coronavirus-enforced lockdown.

Within India, a survey revealed