FMCG: How COVID-19 Changed the Way Brands Operate & Engage

CUSTOMER ENGAGEMENT BY BRANDS HAS BECOME DEEPER AND MORE MEANINGFUL, AS THEY ARE NOW MAKING A CONSCIOUS EFFORT TO BUILD TRUST AND A SENSE OF COMMUNITY, ESPECIALLY IN THESE CHALLENGING TIMES…

- Charu Lamba

This year, despite the pandemic, FMCG brands have seen an amazing response – this even as a majority of online players struggled to deliver during the lockdown. This has served to boost the image of the brands associated as well as lifting consumer confidence. “People have started to look towards purchasing healthy foods due to immunity-boosting requirements, consumers are more aware and conscious of what they are consuming and thus we have seen an increase in our online sales and queries for our products. Naturally, retail sales have seen a drop as people are choosing to stay home and order online over going out into stores. Though slowly we are seeing retail patterns coming back to normal as lockdowns ease and the fear related to COVID drops around the country,” says Seema Jindal Jajodia, Founder Nourish Organics. People becoming more health aware during this period as they look more deeply into the nature of products has been great for Nourish Organics and they have been able to capitalize on this by further educating consumers on clean eating and truly healthy foods, allowing them to understand what sets the brand apart in the market.

And other brands are following suit in terms of promoting their products.