We have seen an increase in hr functions using analytics to help drive cost and reward optimization: EY's Samir Bedi

Over the past few months, organizations have focused on workforce planning, job redesign, and performance reward metrics employing data analytics and technology. This shift has created an opportunity for HR to step up and become mission-critical for businesses, says Samir Bedi, EY Asean Workforce Advisory Leader

- Mastufa Ahmed

Samir is EY Asean Work-force Advisory Leader, with extensive consulting experience in helping organizations to develop business strategies linked to people-organization dynamics across Southeast Asia. He has worked on numerous competency, performance, and rewards design and implementation projects for public-, private- and third-sector clients.

His experience covers all aspects of human resources consulting, ranging from organization structuring and manpower planning to job redesign and the future of work. Other areas include creating differentiated reward programs, developing a high-performance culture, integration of performance and reward and talent programs, as well as HR process review and audit.

Here are the excerpts of the interview.

To thrive in the new normal, digital transformation is a must. But isn’t it a huge challenge for many businesses? Can the digital world fill the chasm to thrive in the post-pandemic world?

If you were asked in 2015, where do you see yourself in five years? Your answer would probably differ from where you are right now. This goes to show the unpredictability of the world we live in, and the pace of change we’re currently experiencing is only going to accelerate. How we live, work, and play has been drastically altered over the past nine months as we’ve learned more about the new normal – where digitization can address the challenges created by COVID-19.