A Slice Of California In Singapore

California natives Dustin Ramos and Iris Sangalang of Monument Lifestyle, a cafe and retail concept, and Duxton, a high-quality casual menswear brand, are bringing optimism and good vibes to Singapore’s retail scene, which is something that’s needed at the moment

- Anton D. Javier

What made you decide that Singapore was the perfect place to set up your business?

We’re both from California and our backgrounds are in technology and start-ups. When we were living in New York City, the opportunity presented itself to move here. Not having been to Singapore before, we thought it would be a great adventure of working and traveling in Southeast Asia. What was supposed to be two years has now become five. We had our first child a year ago and Singapore just made sense as a place to raise her and to plant our first project, Monument Lifestyle. It’s a wonderful place for children and a great place to start a business.

The retail and F&B concept is not new to Singapore. What is Monument Lifestyle’s USP that will allow it to stand out from its predecessors?