KOREA Ups Its MICE Ante

Korea ranks number one for global congresses hosted in 2016, according to the latest International Meetings Statistics Report by the Union of International Associations (UIA)

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The result is a reflection of a strong growth by established Korean meeting cities such as Seoul, as well as the rising destinations like Busan, Jeju, and Incheon contributing to the country’s increasingly diverse business events portfolio.

Kapsoo Kim, Executive Director, Korea MICE Bureau, says, “These latest findings are a strong reflection of Korea’s broad growth not only across the country’s meetings section, but across the country itself. Established event destinations like Seoul are continuing to show their prowess, while an increasing number of regional capitals are giving global meetings planners an increasing variety of options, and so boosting Korea’s appeal for congresses.”

Korea has worked hard in its effort to be synonymous with MICE for the rest of the world. From building world-class infrastructure, training manpower and ensuring smooth service to corporate groups, South Korea has arguably managed to do it all.

But there is surely space for improvement, specially when it comes to the Indian market and its unique requirements.