Growing Meetings In Spain

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Kindly share the latest statistics about the Indian MICE travellers to Spain?

Every year, we witness more MICE travellers travelling to Spain. In 2009, the percentage of MICE travellers to Spain were about 15 percent from the total number of Indians travelling to Spain. This incremented to about 25 percent in the subsequent years between 2011-2015. Recently, MICE travellers constitute 35 percent of our total number of travellers from India which means that around 35.000 travellers out were that of MICE.

What is the innovative marketing strategy that your MICE bureau has taken up?

Our marketing strategy entails in continuous support and contact with the MICE agents and tour operators in India, creating awareness about new MICE destinations, giving presentations in various cities, this year being Mumbai and Bengaluru and most importantly, educating the travel trade what Spain has to offer. It is also of great essence, the B2B sessions allow MICE agents and tour operators to learn more about the destination. Another key element of our marketing strategy is organising FAM trips exclusively for MICE. This year, we sent several travel trade professionals for a FAM trip to Valencia. These educative trips give the agents/tour operators the chance to experience the MICE offerings that our destination can provide their customers.