Catalyst For Change

As more millennials enter the workforce, businesses must revitalise their organisational culture in order to keep them engaged.

- Dr (Hc) Guruvayurappan PV

Gen Y, Gen Z, and millennials have come to be the most commonly used jargons in the HR world to refer to employees of certain age groups. Such acronyms are too unclear and complex to understand. Hence, let us start by looking at the generation born between the early 1980s and 2000.

The most interesting aspect about this generation is that they grew up in a strong economy, emboldening them to spend money freely. They came of age with computers and the boom of social media, engaging with any and every social platform possible. They share pictures of food on social media close to three times a week, thanks to the ‘Instagram effect’. The result is a tech-savvy group of people who simultaneously toggle between two screens on an average—a generation that is multicultural, team-orientated, and generally optimistic. They do, however, expect success without necessarily putting in the required effort.

Generation Z (born between the late 1990s and the present), on the other hand, grew up in a time of recession and complexity. This generation does not know how life exists without the internet and touchscreens. They are extremely tech-innate and easily navigate between five screens (TV, mobile, laptop, desktop, music player) at any given time.