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Lolly Wolly Doodle's Brandi Temple Won Her Company Back-And Then Sold It

Inc.

|

October 2019

Sales at Brandi Temple’s successful children’s clothing company, Lolly Wolly Doodle, dropped by half virtually overnight. Then the real drama began.

-  Tom Foster

Lolly Wolly Doodle's Brandi Temple Won Her Company Back-And Then Sold It

In 2014, Facebook made some changes that affected your business model. What happened? We’d been taking orders directly in the Facebook News Feed, and it was vital to our business. But when Facebook switched over to a pay-toplay platform, it closed the funnel so suddenly. Our sales went down something like 50 percent in a month.

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