How Do You Cut A Work Perk Without Hurting Morale?

Advice from the founders of America’s fastest-growing companies. 

- Kate Rockwood

“Tell them why. I’m a sugar-free Red Bull addict, and we used to stock the fridge with cases—spending $300 a month. A few years ago, I told them: A penny times 10 isn’t much, but times a million is serious money. We have four times as many employees now—I can’t imagine how much we’d be spending if I hadn’t stopped. But if you don’t give them a reason, they’ll make it up: Is the company going under? Is he just being punitive?”

GUY BAUER

Founder and CEO, Guy Bauer Productions (advertising and marketing)

2017 RANK 833

GROWTH 543%

REVENUE $3.1 MILLION