The Return Of MBA

Demand for management courses is back with a bang in past two years as b-schools start preparing students for a tech-driven world.

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SUKRITI JOSHI’S parents wanted her to pursue engineering so that she can get a “good” job. The 25-year-old, however, loved design and, after B.Tech, started working as a UI/UX designer at a start-up. “There, I understood that design isn’t about just aesthetics. It’s also about understanding the consumer and his pain points,” she says. In order to understand consumer psyche better and how to run a business, she has joined the strategic marketing programme at MICA, Ahmedabad.

Shivam Jha, 23, is a bachelors in mechanical engineering from Bihar. He worked as a management consultant for two years before enrolling in IIM-Calcutta’s MBA programme this year. “It (MBA) gives people the option to pursue whatever they want,” he says.