Spotify CEO Daniel Ek Reveals His Plans To Woo Artists and Beat Apple

Spotify CEO Daniel Ek is betting that he can sell music fans and artists worldwide on his vision for the future of the business. Only Amazon, Apple, and Google stand in his way.

- Robert Safian

For 70 days at the beginning of this year, Daniel Ek and a group of friends competed to see who could cut their body-fat percentage the most. Ek, the 35-year-old co-founder and CEO of the streaming service Spotify, went on a special regimen, which included twice-a-day workouts and a single meal—specially configured for him— eaten at a set time each afternoon. “You look great,” teased music impresario Scooter Braun, a participant in the contest, who texted his friend after noting Ek’s slimmed-down physique during Spotify’s web-broadcast Investor Day presentation in late March. “Too bad you lost.” When I see Ek a few days later, on the eve of Spotify’s listing as a public company on the New York Stock Exchange, he acknowledges that he’d been bested in the body-fat battle by several competitors. “I made a strategic error,” he says. In an analytical fashion that is typical of Ek, he then deconstructs both the limitations of the contest (“some folks were heavier to begin with,” he says) and the missteps that he made (“I lost too much muscle mass too early”). Somehow, he doesn’t sound like he’s making excuses; he’s focused on learning, on improving—a trait that has defined him, and Spotify, from the very beginning.

As for the next day’s stock market debut, Ek willfully downplays its importance. “I keep forgetting it’s tomorrow,” he says at one point.