Time to Tag Yourself?

As you rush between meetings, losing your stuff is no longer something to worry about. Just use a tracking device.

- CHYELLE DVORAK

When Eric Sanchez first bought a Tile—a Bluetooth-connected tracking device for absentminded consumers—he initially did what many people do: He stuck it on his wallet. “I’ve been late to meetings because I can’t find my keys or wallet, and that’s terrible,” he says.

Then Sanchez realized Tile might solve an even larger, more personal issue. He is the CEO and co-founder of Revel, a video company that uses AI to record personal highlights in fast-moving environments like skydiving, and he has done more than 200 jumps himself. Now he plans to stick a Tile on his parachute so he can find it if he ever has to cut the line and use a backup.

“It means less anxiety and more productivity,” he says.

Everyone has some version of Sanchez’s anxiety—whether it’s losing a parachute or just a laptop or phone. That’s why multiple electronics companies are now releasing a trackable device.