The Science Of Start-Up Success

Entrepreneur, tax specialist and leadership advisor George Diab believes one’s character and grit are tested when launching a start-up. Here are his lessons for not only surviving, but thriving as a new business owner, based on his own entrepreneurial experiences and those gleaned from his expertise at the NeuroLeadership Institute.

- Diana Albertyn

No two entrepreneurship journeys are the same, but George Diab believes it’s rarely a career path, but a calling. “From a young age, I have always been involved in various ventures, partly because of the excitement of putting deals together but mostly because I love helping people and creating things,” says the co-founder of Tailor Me, a business which sells bespoke tailored suits, and Head of Solutions Delivery at the NeuroLeadership Institute (NLI). “It’s a beautiful feeling to address a need and watch as people show appreciation for something you created. There’s a romance about it.”

George shares his entrepreneurial advice for other start-up owners striving for business success, summed up in five lessons.

1 It isn’t always about passion, but a need — no matter how personal

Tailor Me was born out of necessity. My business partners (Brad Marriott and Rick Da Matta) and I were looking to add a dash of class to our lives. Frustrated by off-the-rack suits never quite delivering a personalised fit, we turned to more traditional clothing methods. This led to us importing fabric and employing a master tailor to create bespoke suits for us.