We are among the top three across all crop types

In this interview, G V Bhaskar Rao, Chairman and Managing Director, Kaveri Seeds Company Ltd., explains the strategy which has helped keep the company on the growth path as also the important role played by research and development

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What are your top three strategic priorities?

We are a farmer-centric organisation and for us our biggest priority is the farmer’s prosperity. All that we do circles around this aspect, be it about investing in research and development to ensure seeds which increase farmer productivity and yield, investments in a robust supply chain management to ensure that the seeds reach out to the farthest of corners across the country well in time for the sowing season, and investments in relevant infrastructure to ensure longevity and germination vigour of the seeds. Over the years we have focused on building an organisation which would help the country achieve food and nutrition security while also making the farmers attain prosperity by improving productivity through unlocking the latent power of seeds via the process of ideas and science.

Today we are the only Indian seed company which has a diverse product portfolio across also all key crops like cotton, corn, rice, jowar and bajra as well as vegetables such as tomato, okra and gourds. So, we have invested significant man-hours and capital in strengthening our connection with the farmers while strengthening our research and development capabilities and infrastructure as well as diversifying our product offerings and not being dependent on one particular crop. The results of this approach are showing results.

What is the growth outlook for the coming quarters?