BLUE STAR: BEING SUPER COOL

With its ‘premium yet affordable’ tag, Blue Star has continued to deliver good financial performance supported by its lines of businesses and operational efficiencies

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Blue Star Ltd. is an air-conditioning and commercial refrigeration company conducting various activities such as electrical, plumbing and fire-fighting services. Its business segments include electro-mechanical projects and packaged air-conditioning systems along with unitary products. Blue Star’s products include central air-conditioning, room air-conditioners and speciality cooling products. Its other businesses include marketing and maintenance of imported professional electronic equipment and services, as well as industrial products and systems, which is handled by Blue Star Engineering & Electronics.

Blue Star’s manufacturing footprint spans across five state-ofthe-art facilities located in Wada, Dadra, Himachal Pradesh and Ahmedabad that are dedicated to various product lines. The company has around 3,880 channel partners with over 6,000 stores for room air-conditioners, packaged air conditioners, chillers, cold rooms and refrigeration products and systems as well as about 1,060 service associates involved in reaching out to customers in more than 900 towns. Blue Star exports its products to around 18 countries in the Middle East, African, SAARC and ASEAN regions.