TESTED METTLE

Vedanta Aluminium’s plant at Jharsuguda has adopted world-class practices and embellished its processes with the finest methodologies. And how

- JAYASHREE KINI MENDES

There’s a sense of exhilaration when you know that the business you are into can never go out of business. Few would find themselves in such a situation. Vedanta Aluminium is one such company. With the largest integrated aluminium smelter in the world at a single location (Jharsuguda) exChina, Vedanta Aluminium is perhaps sitting on a gold mine considering the vast future prospects of its products.

The plant at Jharsuguda in Odisha is a fine example of what one can achieve if one only sets their mind to it. Vedanta Aluminium has put in a lot of thought to create an entire ecosystem around the smelter.

One of the advantages of aluminium is that it’s a product that is green, light, sustainable, and durable and, going by predictions, is a perfect material for a future world. The high demand for this product will only get higher considering that it’s used in all walks of life – soft drink cans to aerospace to space shuttles to buildings to railways, name it and there will be use of aluminium to be found. In short, it is a metal that will never go out of fashion. Ajay Kapur, CEO, aluminium & power business, says, “This is the metal of the future. Consider our cities. Metros are being constructed under the ground and they largely use aluminium in their wagons and buildings that go skyward will need aluminium (and also steel) to ensure they stand their ground. Globally, the production of aluminium is almost 70mtpa. Of that, 50% of the production is from China and India is at 4mtpa.”

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