Maxus-MEC Merger Will Take "Many Months" In Middle East

Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.

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In the Middle East and North Africa, the transition will take “many months” to complete, thanks to a unique partnership structure.

The new agency, which has not yet been named, will be led by MEC’s global chief executive, Tim Castree.

Maxus global chief executive Lindsay Pattison will continue as Group M’s chief transformation officer.

Group M’s portfolio will now comprise three global media agency networks: Mindshare, MediaCom and the new company, plus digital agency Essence.