Making The Most Of Media Intelligence

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Are you being served ads that have no relevance to you? With the amount of data users share in the digital space, most advertisers now reach out to audiences with high affinity, with the objective of conversion. Campaigns now have the dual responsibilities of driving awareness and conversions, which – to an extent – can be executed if done smartly . Media intelligence is one way of helping brands make these strategic decisions.

Often confused with social listening, media intelligence functions like a human brain that differentiates between music and noise around it, and effectively processes it to take action and respond.