Unequal Footing

During elections, campaigning rules for social media should be more overarching.

- Sonal Khetarpal 

WITH THE 2019 general election approaching (several states are also going to assembly polls this year), political slugfests, past achievements and future promises continue to dominate social media feeds in a bid to win over the Indian electorate. That social media, in the form of an opinion shaper, is widely used to sway elections is a given, especially after it was credited with Trump’s victory in the U.S. Presidential elections. India, too, is not far behind as social tools played a significant role in the BJP’s victory in 2014.