कोशिश गोल्ड - मुक्त

Pac-Man

ADWEEK

|

January 8, 2018

THE ONLY THING GREATER THAN THE GAME’S INSATIABLE HUNGER IS OUR OWN APPETITE FOR IT—BUT WHY?

- Robert Klara

Pac-Man

Dick Clark’s American Bandstand had more than its share of cheesy guests over the years—bands that lip-synced their tunes in front of a TV audience under orders to cheer. But few acts quite equaled Buckner & Garcia, two friends who’d met at Perkins High School in Akron, Ohio, and managed to write a song that, by March 1982, skyrocketed them to fame. Their efforts would land them a gold record, a No. 9 slot on the Billboard charts and, of course, a spot on Dick Clark. 

The song? “Pac-Man Fever.” 

Americans initially caught the Pac-Man fever two years prior in October 1980, when a little-known Japanese gaming company called Namco licensed its latest game, Puck Man, to Midway for stateside distribution. “Pac” is short for “pakku,” the Japanese word for munch—so knowing very well what American mall rats would do with a name like Puck Man, Midway wisely changed it to Pac-Man.

ADWEEK से और कहानियाँ

ADWEEK

ADWEEK

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

time to read

5 mins

November 28, 2016

ADWEEK

ADWEEK

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

time to read

10 mins

March 13, 2017

ADWEEK

ADWEEK

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

time to read

6 mins

December 05, 2016

ADWEEK

ADWEEK

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

time to read

6 mins

December 05, 2016

ADWEEK

ADWEEK

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

time to read

4 mins

December 12, 2016

ADWEEK

ADWEEK

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

time to read

16 mins

December 12, 2016

ADWEEK

ADWEEK

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

time to read

3 mins

April 16, 2018

ADWEEK

ADWEEK

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

time to read

2 mins

April 16, 2018

ADWEEK

ADWEEK

Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

time to read

3 mins

December 4, 2017

ADWEEK

ADWEEK

MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

time to read

7 mins

December 4, 2017

Translate

Share

-
+

Change font size