James Shani
ADWEEK
|December 3, 2018
How The Ceo Of Madison + Vine Is Bridging The Gap Between Madison Avenue And Hollywood.
It all started with a viral video. James Shani had already created a music video for Nick Cannon when he was in college in 2013, but he made a bigger splash with a Tesla spec commercial in 2014. He even found a way to get it to Elon Musk, founder and CEO of the carmaker, who then tweeted it out.
“The idea was to create a piece of content and advertising that didn’t feel like it was selling the car—it was just a really good story,” Shani said.
यह कहानी ADWEEK के December 3, 2018 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
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