Ferretti Group In Asia

Sales Manager Fabiomassimo Discoli and Regional Director Alessandro Tirelli.

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Ferretti Group opened its existing Asia-Pacific headquarters in Hong Kong in 2013 when current Sales Manager Fabiomassimo Discoli and Regional Director Alessandro Tirelli were among five employees from Italy who relocated to the city and covered sales, after-sales, marketing and client management.

“Ferretti Group was the first major player to open an actual branch office in Asia – this was a breakthrough in the market. Not just a representative office with one sales guy moving around, but an office, a company with a real structure,” says Discoli.

Five years later, the office has expanded to 11: three for sales, two for client management, two for marketing and four for after-sales, plus one based in Shanghai where Ferretti Group has a representative office.