WORD ON THE STREET

The Latest News, Rumors and Changes in the Truck World

- MIKE SELF

NEW RAM TRX 1500 GETS SPECIAL LAUNCH EDITION

HOW do you top the apex predator of the truck world? By introducing the 2021 Ram TRX 1500 Launch Edition. Along with the world debut of the all-new ’21 Ram 1500 TRX super truck, the Ram brand announced plans to build a limited run of TRX Launch Edition models.

U.S. buyers will have to act quickly. Only 702 units will be sold as a commemoration of the TRX’s segment-topping 702 horsepower.

“The Ram team is as excited about the all-new ’21 Ram 1500 TRX as our customers are,” said Mike Koval Jr., head of Ram Brand, FCA - North America. “Many of those customers have been asking for something special, even above the TRX’s already loaded features.”

The TRX Launch Edition is visually distinguished by its Anvil Gray paint, which will be exclusive to the edition. Inside, each of the TRX Launch Edition trucks gets a special red and brushed-aluminum center console badge identifying it as a special, limited-edition TRX model.