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Function And Form

Motoring World

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June 2019

Like the Yin and Yang?

Function And Form

Function and form, you say? Isn’t that a bit oxymoronic in the conventional sense? I mean, of course, there have been cars that look good and are equally outstanding at their job, but not a lot of cars have brought function and form together. Kia, a popular Korean manufacturer which formally enters the Indian market with its first Indiabound product this month, emphasizes a lot on its design prowess. Keeping that in mind, and following the exclusive studio photoshoot of the loveable Stinger GT that we did last month, we wanted to see if the function can actually meet form — maybe somewhere halfway.

Looking at its array of products available globally, it’s very clear that Kia doesn’t do boring. Especially with the current models, which cater to a variety of market segments and customers, the company has an undeniably strong identity, which works well with people regardless of their taste in cars and more importantly their age. With something like the Stinger GT, it’s clear that Kia wants to target the young at heart. Because not only is the car blisteringly quick, it also celebrates motoring and the ability to make people stop in their tracks.

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