Jiefang J7 Marks Next-Gen FAW

FAW has launched the next-gen Jiefang J7 truck, once again demonstrating its prowess as one of the big CV makers in China.

- Shao Zitong

FAW has introduced its next-generation truck in China called the Jiefang J7. It is a reflection of the company’s legacy as the oldest automobile manufacturer in China, and how far it has travelled. Termed as the eldest son of the automotive industry in the Republic of China, FAW, a Chinese state owned automotive manufacturing company headquartered in Changchun, specialises in the manufacture of buses, trucks, passenger vehicles and auto parts. Starting its journey with the launch of a luxury passenger vehicle Hong Qi in 1958, FAW has grown to have more than 200,000 heavy trucks in a single brand. Generating a revenue of approximately 27.9 billion yuan in 2017, and an estimated gross profit of 0.46 billion yuan in the same year, FAW is looked upon as a leader of the Chinese commercial vehicle industry. It has come to command much respect and prestige as an auto maker in its home country, and is well recognised outside China. It is quite likely that with the introduction of seventh generation J7 as a heavy truck that is on par with European first-line brands, the company recognition will rise even further. For those who may not be aware, FAW is one of the four big Chinese automakers, the others being Changan Automobile, Dongfeng Motor and SAIC Motor.