Visteon Bets Big With Next-Gen Infotainment Platform Phoenix

In the rapidly evolving world of automotive electronics, few features can influence the driving experience more than in-vehicle infotainment.

- Bhargav TS

By giving drivers and passengers access to navigation, traffic and weather along with audio, video and other entertainment a robust, up-to-date, infotainment system can help create a safer, more enjoyable drive. The boom in consumers’ use of mobile devices has raised expectations for in-vehicle infotainment. Therfore to provide next-generation infotainment platform that can keep up with the ever-changing evolving technology of consumer’s mobile apps, elevating infotainment to a new level, global vehicle cockpit electronics player, Visteon has introduced a breakthrough product Phoenix.

“Phoenix is designed to unlock innovation by enabling third-party developers to create apps easily, while delivering built-in cyber security and over-the-air updates. Phoenix offers an automotive oriented JavaScript application programme interface (API) for HTML5-based app development. It is the first automotive infotainment system to facilitate app creation through a software development kit (SDK) and software simulation of the target hardware system,” Amit Jain, Country Head, Visteon India, told Auto Components India.

He continued saying that, “Phoenix is based on an open architecture that proactively seeks to tap the innovation and creativity of the broad community of app developers, breaking down the traditional barrier for embedded automotive app development that has restricted the availability of apps for infotainment systems,” Jain added.

Design to adapt – App developed friendly