TVS Motor Enters Super-Premium Motorcycle Segment With Apache RR 310

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has launched TVS Apache RR 310 at Rs 2.05 lakh (ex-showroom) signaling the company’s entry into the superpremium segment, both in domestic and international markets.

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The TVS Apache RR 310 embodies the first offering resulting from the technical collaboration between TVS and BMW Motorrad. The RR 310 shares the same platform as the BMW G 310 R and G 310 GS. Although the Indian made BMW bikes have been launched internationally nearly a year ago, in India it will be available in June 2018.

TVS Apache RR 310 boasts of superior performance and riding dynamics, combined with a powerful, expressive design. Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of race craft technology and riding dynamics.”

KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company said, “Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand - Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and to offer them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”