Are You Experienced?

Porsche opens new $60-million Experience Centre and USA Motorsports HQ in Los Angeles. We blagged our way in for the launch, with Porsche top brass and full line-up of racing legends and celebs.

- Matt Stone

Porsche has doubled down on its customer outreach and Motorsport HQ investment in North America, with the grand opening of its sparkling new Experience Centre in Carson, California. It is similar in concept to other Experience Centres, allowing current and potential Porsche customers an opportunity to improve and expand their driving abilities, while also getting much more than an “around the block” test drive of a variety of new Porsche models, and immerse themselves deeper into the Porsche brand and history, all outside of the dealership environment with no sales pressure. Carson, California is a primarily industrial suburb of Los Angeles, just a few miles from Los Angeles International Airport, and about a half hour south east of Hollywood. The 53-acre property, located at the intersection of the 405 and 110 Freeways, was a former golf course that was well past it; the legal and planning approval, design, construction and finishing of the project took nearly five years. The official media launch, and gala public grand opening, took place on the evenings of the 2016 Greater Los Angeles International Auto Show, on November 14 and 15.