Community Club

Club 4x4 Insurance Not Only Specialises In 4x4 Coverage, But Its Also Staffed And Run By A Team Of Passionate Off-roaders.

- Justin Walker

WE CAN all dream – and dream big. But, making that oversized dream a reality ain’t always easy. Thankfully, for the thousands of off-roaders around Oz, Kalen Ziflian and the team behind Club 4X4 Insurance have made their particular dream – offering comprehensive vehicle insurance for off-roaders – very real. With a bunch of keen 4x4 enthusiasts who live and breathe the 4x4 lifestyle and, most importantly, understand what that means in terms of vehicles and their owners, Club 4x4 has managed to differentiate itself from the myriad vehicle insurance companies tending their wares. It’s unsurprising, then, that the idea grew from a few yarns around a campfire.

LOCAL KNOWLEDGE

“THE IDEA had been floating around in one of the shareholders’ head for some time, but it kicked off officially in October 2015, so just on three years ago,” says Kalen. “The idea behind it was that, looking at the insurance landscape, there was pretty much coverage for most different motoring enthusiasts – whether it was performance, classic cars, age groups – but there was no-one that did a direct to market offering for 4WD enthusiasts.”

Selling a product you know intimately from a consumer viewpoint is a real boon for Club 4x4 and also for clients; it means there’s an understanding on both sides of the fence when it comes to the variables associated with what you are, or are not, covered for, you get a bit of leeway from those who know the scene. Kalen refers to it as ‘reasonability’.