MIT Sloan Management Review - Spring 2018

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In our Spring 2018 issue we offer a special section on sustainable thinking with articles that give a fresh perspective on the purpose of today’s companies. Economist Milton Friedman’s well-known claim that a company’s sole social responsibility is “to increase profits” is under siege. How should companies respond? These articles offer practical steps: Identify your company’s corporate purpose, develop and disclose long-term plans, identify financial risks from climate change, and collaborate with governments to build resilient communities. One industry where norms are changing is the transportation sector: Consumers are demanding new forms of mobility as urban environments grow increasingly congested. We hope the ideas generated from reading these articles will inspire you to lead in a way that best serves both your customers and the broader community.