Business World Hotelier - July-Aug 2025

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Luxury and design have emerged as defining elements that shape guest experiences and influence brand perceptions in Indian hospitality. As global travellers seek out destinations that go beyond function and offer deeper emotional engagement, hotels in India are reimagining how space, material and mood can be curated to deliver not just comfort but meaningful connection. Luxury is no longer viewed as something ornamental or indulgent. Instead, it is understood as a layered expression of detail, authenticity and the ability to intuitively serve guest needs. The journey towards this refined understanding of luxury has coincided with a broader shift in guest expectations. Travellers today are more informed, more sensitive to aesthetics and more aware of the narratives that design can convey. They are not satisfied with a generic opulent facade; rather, they look for spaces that feel personal, distinctive, and emotionally resonant. Design in this context becomes the foundation upon which hospitality brands build trust and loyalty. Every touchpoint – from the visual to the tactile, from the spatial to the atmospheric – is an opportunity to communicate the brand’s values and immerse the guest in a curated story.