APPLE TV AND PEACOCK LAUNCH FIRST-EVER STREAMING BUNDLE

Apple and NBCUniversal have joined forces to introduce a new bundled streaming offer that merges Apple TV+ and Peacock Premium into a single subscription.

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The partnership marks the first collaboration of its kind between the two media companies, arriving as the streaming industry consolidates to combat subscription fatigue and rising competition from larger players.

Launching on October 20, 2025, the base bundle will cost $14.99 per month, delivering roughly 30% in savings compared to subscribing to both services individually. A higher-tier option will pair Apple TV+ with Peacock Premium Plus for $19.99 per month, removing ads and offering full offline access.

LAUNCH STRATEGY ALIGNED WITH MAJOR VIEWERSHIP MOMENTS

The rollout strategically coincides with the start of the NBA season—one of NBC's biggest sports properties—giving both companies an opportunity to capture audiences at a high-engagement moment. Apple's participation also broadens its reach beyond scripted series and documentaries, tapping into live sports and unscripted programming that have traditionally been strengths for NBCUniversal.

NBCUniversal executives described the deal as a way to simplify streaming choices for consumers overwhelmed by subscription options. By bundling with Apple, Peacock gains exposure to a premium audience base already accustomed to paying for quality content, while Apple benefits from a broader content mix that includes news, sports, and reality programming.