AMERICANS CAN'T GET ENOUGH OF THE IPHONE 17 PRO MAX

Apple's newest flagship, the iPhone 17 Pro Max, is dominating the premium smartphone market in the United States, outperforming expectations and reaffirming the company's command of the high-end segment.

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Early data from industry analysts show that the iPhone 17 lineup has sold about 14 percent more units in its first ten days than last year's iPhone 16 series, with the Pro Max model leading demand. The trend reflects a broader appetite for high-performance devices and an expanding willingness among U.S. consumers to pay more for top-tier hardware.

PREMIUMIZATION AND CARRIER STRATEGIES DRIVING UPTAKE

Major U.S. carriers, including T-Mobile, Verizon, and AT&T, have centered their promotions on the Pro Max, offering aggressive trade-in credits and installment plans that make the $1,199 flagship more attainable. The strategy appears to be paying off. Many customers who previously delayed upgrades during the supply-chain slowdowns of recent years are now returning to Apple's ecosystem, drawn by a mix of hardware refinement and favorable financing options. For the carriers, the success of the Pro Max helps push users into higher-value data plans and strengthens overall customer retention.