JAGUAR TYPE OO

This is not your Grandad’s Jag.

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₹TBC, jaguar.co.uk

That's the message, loud and clear, from a company that’s basically canned the entirety of its range beyond the F-Pace and reportedly not made a profit for several years. Jaguar's intention to go all-electric has been long known. What wasn’t known was the apparent u-turn the company would take on both its marketing and styling, reshaping its marque into something ultra-hip and, frankly, divisive. Social media hasn't been overly kind.