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The road reprogrammed

PCQuest

|

August 2025

From traffic chaos to smart cruising, the future of mobility is getting a brain upgrade. Think cars that learn, roads that react, and journeys that adapt in real time, all stitched together by code, sensors, and a touch of everyday desi unpredictability

- PCQ Bureau

The road reprogrammed

There's something massive happening under the hoodand it's not horsepower. India's automotive scene is shifting gears, moving from mechanical engineering marvels to full-blown software-defined machines. Behind this quiet yet explosive transformation is a new kind of vehicle: one that learns, adapts, connects, and thinks. Abhilash Alfred, Senior Director, Automotive and Manufacturing, UST, shared a deep dive into this evolving landscape, where engineering meets intelligence to build smarter, safer, and more responsive mobility solutions made for India's roads.

Forget perfect highways and predictable lanes. India's roads demand uniquesolutions that can handle unpredictable traffic, spontaneous braking, and multi-modal chaos. That's exactly where UST's engineering focus kicks in. They're building and validating ADAS systems specifically designed for Indian conditions.

From Level 0 to Level 3 automation, UST is enabling features like:

  • Driver and Cabin Monitoring Systems (DMS/CMS)

  • Surround View and Rear Collision Alerts

  • Forward Collision Warnings (FCW)

  • Object Detection, Emergency Braking, and Lane Departure Systems

  • Adaptive Cruise Control (ACC)

  • Autonomous Parking

  • Blind Spot Detection and Traffic Sign Recognition

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