A Woman Leader who is at the Top of Channel Partner Business

An interaction with Sradha Rathi, Founder, Iserve Solutions and Services about staying at the top

- SWAMINATHAN B [e-mail]

Tell us a little about your business

Iserve Solutions and Services bridges between business needs and the world of IT solutions. We see ourselves as trusted solutions partner. We understand our clients’ needs, identify-integrate-support high quality, affordable IT solutions in hardware, software, services, mobility, analytics and Cloud with speed, flexibility.

Iserve Solutions was founded in 2006 and it has emerged as a leading IT Infrastructure and information solution provider in the last three decades. With large highly experience technical team having offices across East India (Kolkata, Siliguri, Ranchi, Chhattisgarh and Patna) and 150 members, we have served more than 500 customers over a span of 18+ years.

Can you share a pivotal moment where you overcame a significant challenge and what advice would you give to other women aspiring to lead in this space?

It’s crucial to always be prepared — whether it’s for a presentation or with the work you've done — so that there’s no room for anyone to question your credibility. Earning respect means consistently showing up as the most informed person in that room.

I’ve been incredibly fortunate to have had some exceptional male and female mentors along the way. They have shown me how to handle difficult situations with grace and determination. From balancing a demanding career to managing teams with empathy during high-pressure moments, they've given me invaluable insights. Their example has shaped my leadership style, reinforcing the importance of resilience, flexibility and compassion in overcoming obstacles.