Next-Gen concrete pumps built for efficiency, sustainability, and HPC performance

Putzmeister India is developing a new generation of concrete pumps to improve efficiency, sustainability, and performance on difficult job sites. In this interview, Anand Hariharan also discusses the company's dedication to enhancing solutions for India's next phase of infrastructure growth, including technology improvements and electrification initiatives.

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How is the company addressing the demand for cost-efficient yet high-performance equipment in the current market?

Indian customers are undeniably value-conscious, yet they increasingly recognise the long-term advantages of high performance, superior quality, and advanced technology that deliver stronger returns on investment.

As a global pioneer in concrete equipment engineering, we have consistently developed technologies that set new standards in performance, durability, and reliability.

In the Indian market, we practise a deliberate, customer-centric approach, adapting and integrating our global innovations into robust solutions that are perfectly aligned with local operating conditions. This ensures customers gain access to world-class technology that is dependable, productive, and competitively positioned, ultimately giving them a clear edge in a demanding and fast-evolving industry. For instance, our newly launched Ultima series of stationary concrete pumps bears testimony to this, where global technology is applied in the most popular 70 m3 class of pumps, delivering class-defining fuel efficiency through ERC and EOC features at very affordable prices, delivering massive ROI to our customers.

How is your product and service structure adapting to the massive growth in the equipment rental sector?

We recognise that the Indian market comprises two distinct customer segments, namely self-use owners and rental fleet operators. Each has its own operating patterns, performance expectations, and business priorities. A single solution cannot meet the diverse needs of both segments. As a global leader in concrete technology, we have engineered a differentiated portfolio that precisely addresses these unique requirements.