Bajaj Indef: Driving the next wave of lifting excellence

As India advances in infrastructure and automation, material handling equipment becomes a strategic asset. Indef Manufacturing Limited, a Bajaj Group company, leads this shift, focusing on crane technology, digital integration, and sector-specific engineering. Amit Bhalla, Managing Director, Indef Manufacturing Limited, discusses the company's post-demerger crane strategy, Industry 4.0 response, and investments driving India's lifting transformation.

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How has Bajaj Indef reshaped its crane strategy following the demerger, and what role do you envision it playing in India's industrial growth?

Bajaj Indef has long been a leader in India's hoist market, offering unmatched value to both customers and distributor partners. Over the past decade, we've extended this strength to the factory cranes segment as well, ensuring customers can now rely on a single partner for both their hoist and crane requirements.

Amit Bhalla Managing Director Indef Manufacturing Limited

The demerger marks a strategic milestone in this journey. It has allowed us to focus entirely on becoming the winning collaborator for India's material handling needs. As a standalone entity, IML is now agile and growth-focused, giving us room to pursue strategic collaborations, M&As, and even expansion beyond India's borders. For investors, we offer a clear opportunity to back a specialised, future-facing company.

We're particularly optimistic about the direction India is taking—rapid infrastructure growth, industrial expansion, and the increasing importance of automation all present a massive opportunity for trusted partners like us to step in and deliver.

How are you adopting IoT, predictive maintenance, and other digital tools to future-proof crane solutions?