MUSIC STREAMS FOR 2023 HIT 1 TRILLION IN RECORD TIME. LATIN AND K-POP ARTISTS ARE BIG REASONS WHY

Is non-English language music the future of the music business? Perhaps.

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The global music industry surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate's 2023 Midyear Report has found. The number was reached in three months, a full month faster than 2022.

Global streams are also up 30.8% from last year, reflective of an increasingly international music marketplace.

Additionally, Luminate found that two in five or 40% of U.S. music listeners enjoy music in a non-English language. And a whopping 69% of U.S. music listeners enjoy music from artists originating outside of the U.S.