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APPLE'S AI STRUGGLES CAST SHADOW OVER IPHONE DOMINANCE AND FUTURE INNOVATION

AppleMagazine

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May 23, 2025

Apple is hitting rough waters with its artificial intelligence efforts, raising concerns about its ability to maintain its grip on the $1.5 trillion smartphone market and fuel ambitions in robotics and next-generation hardware.

APPLE'S AI STRUGGLES CAST SHADOW OVER IPHONE DOMINANCE AND FUTURE INNOVATION

A report revealed internal setbacks plaguing Apple Intelligence and Siri, with delays, technical glitches, and organizational turmoil threatening the company's iPhone dominance and broader tech vision.

For consumers, investors, and industry watchers, these challenges signal a critical juncture for a firm that revolutionized personal tech but now risks falling behind in the $2 trillion AI race.

The troubles, rooted in a rocky Apple Intelligence rollout and a stalled Siri overhaul, expose deeper issues in Apple's AI strategy, from engineering hurdles to regulatory pressures. With competitors like OpenAl and Google racing ahead, Apple's ability to deliver cutting-edge AI could shape its future-or leave it scrambling to catch up.

imageNATURE OF APPLE'S AI SETBACKS

Apple's AI woes came into sharp focus with a recent report detailing persistent delays and technical issues.

The Apple Intelligence platform, launched in 2024, promised text editing, notification summaries, and image generation but arrived late with missing features, frustrating users.

A much-anticipated Siri upgrade, hyped as a conversational leap, faces indefinite delays due to engineering bugs and software glitches, with internal sources indicating a potential postponement beyond 2025.

These hiccups have dented Apple's reputation, with 80% of U.S. iPhone users trying Apple Intelligence but many finding it underwhelming compared to rivals.

Organizational shifts have compounded the problem. Apple recently dismantled its centralized AI and machine learning team, scattering expertise across divisions, a move insiders say has slowed progress.

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APPLE CHALLENGES EU DIGITAL MARKETS ACT IN MAJOR COURT TEST

Apple has mounted a high-stakes legal challenge against the European Union's Digital Markets Act (DMA), a sweeping law designed to rein in the power of large technology platforms.

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4 mins

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APPLE GIVES USERS CONTROL OVER LIQUID GLASS TRANSPARENCY IN IOS 26.1

Apple's next iOS update introduces one of the most requested interface refinements of the year: a new setting that lets users adjust the transparency and tint intensity of the system's \"Liquid Glass\" design language.

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APPLE TV AND PEACOCK UNVEIL JOINT STREAMING BUNDLE AS APPLE REBRANDS ITS PLATFORM

Apple and NBCUniversal have officially launched their long-rumored streaming partnership, bringing Apple TV—now the unified identity for Apple's entertainment platform—and Peacock Premium together in a discounted bundle. The new offer arrives at a pivotal moment for both companies, who are reshaping their streaming strategies around consolidation, brand clarity, and cross-platform value.

time to read

3 mins

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AppleMagazine

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REAL MADRID'S “INFINITO” STADIUM VISION: PARTNERING WITH APPLE TO REIMAGINE THE BERNABÉU

Real Madrid has embarked on an audacious digital-media initiative known internally as the “Bernabéu Infinito”, a concept first publicly introduced by club president Florentino Pérez during the club's 2024-2025 season assembly.

time to read

2 mins

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AppleMagazine

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Formula 1 APPLE TV DRIVES YOU INTO THE HEART OF THE COCKPIT EXPERIENCE

Apple has just floored the accelerator on its Formula 1 ambitions.

time to read

4 mins

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AppleMagazine

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AI CAN HELP THE ENVIRONMENT, EVEN THOUGH IT USES TREMENDOUS ENERGY

Artificial intelligence is often criticized for its substantial consumption of electricity and water—data centers powering AI now account for roughly 1.5% of global electricity usage, with projections showing that figure could double by 2030. Yet amid the concerns, researchers are discovering compelling ways in which AI itself may help tackle climate change and reduce environmental impact.

time to read

2 mins

October 24, 2025

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OPENAI UNVEILS ATLAS BROWSER IN DIRECT CHALLENGE TO GOOGLE CHROME

OpenAl has officially launched the Atlas browser, marking its most ambitious expansion yet beyond conversational Al and into the core infrastructure of the modern web.

time to read

4 mins

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THE ALL-NEW VOLVO ES90 EV SEDAN: LUXURY MEETS ELECTRIC IN VERSATILE FORM

Volvo ES90 represents the Swedish automaker's first major push into a high-end electric sedan built on its dedicated 800-volt architecture and premium safety technology stack.

time to read

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APPLE EXPANDS MLS PLAYOFF ACCESS TO ALL APPLE TV SUBSCRIBERS

Apple has opened live streaming of all Major League Soccer playoff matches to every Apple TV subscriber, marking a pivotal expansion of its sports broadcasting strategy.

time to read

3 mins

October 24, 2025

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