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ABOUT 20% OF AMERICANS REGULARLY GET THEIR NEWS FROM INFLUENCERS ON SOCIAL MEDIA, REPORT SAYS

AppleMagazine

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November 22, 2024

About one in five Americans - and a virtually identical share of Republicans and Democrats regularly get their news from digital influencers who are more likely to be found on the social media platform X, according to a report released this week by the Pew Research Center.

ABOUT 20% OF AMERICANS REGULARLY GET THEIR NEWS FROM INFLUENCERS ON SOCIAL MEDIA, REPORT SAYS

The findings, drawn from a survey of more than 10,000 U.S. adults and an analysis of social media posts posted this summer by influencers, provide an indication of how Americans consumed the news during the height of the U.S. presidential campaign that President-elect Donald Trump ultimately won.

imageThe study examined accounts run by people who post and talk regularly about current events -including through podcasts and newsletters - and have more than 100,000 followers on Facebook, Instagram, YouTube, X or TikTok. They include people across the political spectrum, such as the progressive podcast host Brian Tyler Cohen and conservative podcaster Ben Shapiro, as well as non-partisan personalities like Chris Cillizza, a former CNN analyst who now runs his own newsletter.

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