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It all used to be much simpler!
Yorkshire Evening Post
|July 02, 2025
When I started my charity - Esme's Umbrella (www.charlesbonnetsyndrome. uk) - I carried a pretty, red watering can, with the charity's logo on the side, to every event.
Kind people filled it with coins and sometimes notes. Gone are those days. No one carries cash any more, and my watering can has been replaced by a clipboard bearing a large QR code.
FUND-RAISING PLATFORMS
Charities have turned to the fund-raising platforms, which purport to make everything 'so much easier'. If you are collecting money for your favourite charity by jumping out of an aeroplane, cooking a super-sized cake or trying to beat the keepy-uppies' record, creating a page to collect donations and allowing the platform to do the rest of the work is perfect.
From my charity's perspective - not so perfect.
JUST GIVING
Of all the online Fund-raising platforms, Just Giving is probably the best known. Worldwide, it hosts over 25,000 charities, of which 8,200 are in the UK. Founded in 2000 by Anne-Marie Huby and Zarine Kharas - the latter being made a Dame in the 2015 Honours List - they left Just Giving when it was taken over by Blackbaud in 2017.
Cette histoire est tirée de l'édition July 02, 2025 de Yorkshire Evening Post.
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