Snack talk

George Egg - Aka The Snack Hacker - shares his journey into social media, discusses his new cookbook and reflects on what it's like collaborating with his son. By Camilla Foster

- By Camilla Foster

COMEDIAN and cook George Egg turned his kitchen into a stage with the launch of his hugely popular Snack Hacker social media videos, after his live cookery demonstration and comedy tour was postponed during the Covid pandemic.

Teaming up with his son Jem Ward, George's pivot to social media proved to be a brilliant move - earning him over 100,000 Instagram followers, a hit podcast called Stuffed! and a cookbook deal.

"I noticed that there was an awful lot of cooking videos on social media which were shot from the top down where you could only see the food. There wasn't a lot of videos which were very personality-led," says George, 52.

"I had this urge to perform in front of the camera because I was supposed to be doing this tour which ended up being postponed and then cancelled because of the pandemic.

"Having the performing chops that I've got, I was able to, and certainly the feedback I get is, connect with people when I'm talking directly to the camera and being a bit silly."

Known for making typically "trashy" foods gourmet (just look up his Super Noodles and KFC Ramen on YouTube), George hopes his videos and unique recipes in his debut cookbook, The Snack Hacker: Rule-Breaking Recipes for Cooks and Non-Cooks, connect with everyone.