Angry stall holders left sick as a dog by pet show's low crowd

A BUSINESS specialising in pet cleaning products has spoken about their experience at the London Pet Show Live which left them thousands of pounds out of pocket because of a lack of attendees.

- PHILIP DEWEY

Police are investigating a number of fraud reports in relation to the event.

The London Pet Show 2025 was held on September 20 and 21 at Olympia and had been sold to vendors as a successful event which was expected to attract 50,000 visitors.

However, it is alleged that barely 2,000 people attended, many of whom were said to not even own a dog and canines were not allowed to attend.

Katie Perkins, marketing manager at Nilaqua Pets, based in Clydach, Swansea, was among the vendors who were sold a pitch at London Pet Show live. The experience left her feeling underwhelmed.

When the event opened, there were merely a percentage of visitors promised, with the venue only holding a 5,000 capacity.

Katie said: "We have done many a show, we understand there's good shows and bad shows.

"Whatever we provide may not be of interest to attendees. Just from the sheer volume it wasn't just us, everyone was in the same boat due to the lack of people there.

"When I was speaking to people, there were those red flags...

"It's just the distrust, personally I feel absolutely gutted that we put so much time and effort into it.