£25k loan a kickstart for Kiddiecross

HUSBAND and wife team Ross and Emily Pottenger have added a new retail arm to their business, Kiddiecross, which provides balance and e-bike tuition to young cyclists.

- SION BARRY Business editor [e-mail]

When they struggled to find group classes for their young son outside the usual football, rugby and swimming classes, the couple decided to launch their own offering with a focus on balance bikes and more modern electric bikes.

They spent nearly two years researching and developing their business plan, before launching in Newport last August.

The success of classes has led them to launch a retail arm, with the assistance of a £25,000 Start Up Loan from the British Business Bank, which they have used to invest in a fleet of 50 e-bikes.