City launches new tourism initiatives

SUMMER SEASON

- TRACY-LYNN RUITERS

VARIOUS initiatives were launched yesterday for the coming summer season as a key step in restoring inner-city tourism that was severely disrupted during the Covid-19 pandemic.

The City of Cape Town relaunched its vibrant “Urban Safari” bus route, aimed at reconnecting both local and international visitors with the cultural heart of the city.

A revamped Sightseeing bus stop was also launched at the Hout Bay Hop on Hop off stop, while on top of Table Mountain a new striking yellow New7Wonders of Nature frame was unveiled.

The Urban Safari bus was launched by Urban Safaris and the City of Cape Town, together with Mayor Geordin Hill-Lewis.

Decorated in eye-catching leopard spots and featuring a safari-style design, the bus accommodates up to 34 passengers and symbolises a bold new approach to showcasing Cape Town's urban heritage.

“During COVID, tourism essentially bypassed the inner city,” said Hill-Lewis at the launch.

“With the closure of key sites like the Castle of Good Hope and the rise of homeless campers, visitors stuck to iconic spots like Table Mountain and Boulders Beach, while completely missing the central historic and cultural gems Cape Town has to offer.”