Si: People on this show love my pain

BRITAIN'S Got Talent fans are seeing Simon Cowell on stage almost as much as in his judging chair in the latest series.

- BY JANINE YAQOOB TV and Showbiz Editor

But as the show boss admits he's getting a taste for joining performers in the limelight, he fears that viewers just want to see him suffer.

Last night he even got his own golden buzzer after being coaxed to get involved by magic act The Hacker.

Simon, 65, says he has not ruled out joining in some more as he admitted: "It's like going on a rollercoaster. You know it's going to be really frightening and you shouldn't do it, but you kind of want to!"